A 100K creator whose audience is deeply engaged with entertainment and culture is more valuable than a 2M creator whose followers are there for something unrelated. We focus on fit.
We don't believe in forcing partnerships. Our model is to match the right creator to the right brief — introductions made when the fit is genuine, not when a quota needs filling.
Most of this roster is UK-based. Where we've included international creators, it's because their content specifically engages with British television, culture, and conversation.